A globally significant, historic and vibrant place of modern commerce, enterprise and creativity.

What is London Bridge Revealed?

London Bridge is world-famous and people from around the globe choose to do business, live and visit here. An unexpected and surprising place, London Bridge is constantly evolving and still has a lot to reveal to us.

London Bridge Revealed is an identity - or place brand - for this important central London neighbourhood.

You told us that London Bridge today is:

  • Lively
  • Energetic
  • Stimulating
  • Vibrant
  • Surprising
  • Welcoming
  • Unexpected
  • Extraordinary
  • Pioneering


Team London Bridge appointed a team of place branding experts led by Placematters to help the London Bridge community establish a compelling place brand for the area.

An extensive research project allowed a steering group of local stakeholders to define the identity of London Bridge.


  • Railway station
  • DLR station
  • Underground station
  • Cash machine
  • River bus
  • Public toilets
  • Church
City Hall
HMS Belfast
Tower Bridge Exhibition
The View from The Shard
All Hallows by the Tower
Southwark Cathedral

Our Identity

A place brand is much more than just a logo. However it needs a strong visual identity that communicates the essence of the brand. Here are some examples of how London Bridge Revealed can applied.