Location: Inside London Bridge Station, on the lower pedestrian shopping concourse by WHSmiths.
Joy Bomb London Artist Amy Broch is looking to spread JOY, LOVE and positive vibes to all in the London Bridge area, through a series of artworks to help restore hope and revive optimism, with the ethos of creating joy bombs, an artistic equivalent to photo bombing. Watch out for them in windows, and on walkways and pavements around London Bridge station.
JOY Bomb London creates site-specific interactive installations that transform ordinary spaces into mini-worlds – playful explosions of sunny, squishy, furry, rainbow-filled delights. The artist draws from childhood nostalgia, pop culture and the irreverent contents of her shimmering, candy-coated brain. Her work provides opportunities to explore, connect and laugh.
JOY Bomb London was created by whimsical gangster and emerging conceptual artist Amy Broch after her husband Sean’s 2018 ALS (Amyotrophic Lateral Sclerosis) diagnosis. Immediately, the couple began exploring every treatment available in order to treat and slow the progression of the disease. Learning that happiness was linked to better treatment outcomes and longevity for ALS patients was a big moment. Suddenly, the colourful, playful installations Amy had been creating and experimenting with for years had a greater significance.
Commissioned by Team London Bridge with Network Rail and produced by Illuminate Productions with Joy Bomb London