

What is London Bridge Revealed?
London Bridge is world-famous and people from around the globe choose to do business, live and visit here. An unexpected and surprising place, London Bridge is constantly evolving and still has a lot to reveal to us.
London Bridge Revealed is an identity - or place brand - for this important central London neighbourhood.

You told us that London Bridge today is:
- Lively
- Energetic
- Stimulating
- Vibrant
- Surprising
- Welcoming
- Unexpected
- Extraordinary
- Pioneering
HOW DO WE KNOW THIS?
Team London Bridge appointed a team of place branding experts led by Placematters to help the London Bridge community establish a compelling place brand for the area.
An extensive research project allowed a steering group of local stakeholders to define the identity of London Bridge.