Anya Hindmarch’s Love Letter To London
Published on 15th February 2018
If you’re in London Bridge on Friday 16th February make sure you look up to catch a glimpse of one of the giant chubby heart balloons suspended over and in London’s famous landmarks by Anya Hindmarch. The British designer’s art installation “Chubby hearts over London” was conceived as a love letter to the capital and its iconic architecture. “The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors,” Anya Hindmarch explains. “Tying giant helium-filled chubby hearts onto buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city”. From February 14 to February 20, Londoners are invited to follow and share #CHUBBYhearts, as the balloons float across destinations including The Scoop at London Bridge, The Ritz London, Granary Square, and Westminster Cathedral. This project is in partnership with the Mayor of London, The City of Westminster, and the British Fashion Council.
